One of the most storied rivalries in all of college sports takes place in the great state of Kentucky. Basketball powerhouses from the respective Universities of Kentucky and Louisville renew their hatred of each other on the court tomorrow afternoon and what better way to immortalize that hate then with some merchandise! Lexington based streetwear boutique Oneness has gone the Jay-Z route by not even acknowledging their “rivals” down I-64. Well, except for they have; with the most awesome declarations of disrespect. It’s shades of Suge Knight in ’95 at the SOURCE AWARDS with this one as Oneness profoundly exclaims that Louisville doesn’t even exist in their mind and putting it on a hoodie for all Wildcat fans to enjoy. If you’d like to get into the spirit of things, hit up their online webstore ($40).
UPDATE: I forgot that the “…fuck Bad Boy as a staff or record label…” quote actually came from Tupac. You forgot to? No worries, look below to have your memory refreshed.
