Truth be told, a Carlsburg beer has never crossed my lips before. But after this excellent marketing stunt I can promise you that I’ll be having my first one in the near future. And isn’t that what marketing is about? I don’t want to spoil the clip for you but in short, Carlsburg beer put hidden cameras in a movie theater with 148 bikers–but mind you there are only 150 seats in this particular room. When innocent couples PAY for tickets and walk into the theater, what happens next is pure marketing gold.
SOURCE: Andy.
