This is a wonderful concept and it doesn’t surprise me that the homies at Esperanza Atlanta are behind this. The Atlanta creative agency and clothing brand partnered with craft beer and wine store HOPCITY. Here is the story straight from Daniel:
About 2 months ago, Esperanza came up with a concept of designing a 32 oz. Growler and teaming up with one of our favorites stores in the city. That store of course is HOPCITY. We approached HOPCITY and they were immediately down to work together on this project.
We decided to make a 4 part limited edition series. This series would be called “Basics of Beer” series which references the four main ingredients of every beer which are Hops, Malt, Yeast and Water. The first edition launching today will be Hops. We created artwork to reflect this ingredient on the front and on the back is a more in depth story on this project.
This collaboration actually launched last weekend with 144 units with an additional 1000 Growlettes coming in later this week. As a proud member of the Charleston Beer Exchange and an owner of a corresponding Growler from their store, I understand well the joy that these items will bring their owners. Kudos to ESP-ATL for this joint!
