If there is one thing Atlanta has in addition to the Braves, Falcons, Thrashers, and Hawks–and all the Southern Hipsters ever created–it’s Soul. There is a feel to this city that not many can replicate and maybe that’s why every wants to be there. I’ve given Atlanta the moniker of ”THE NEW YORK CITY” of the South and if you think about it, you’d have to agree.

If you blow up in Atlanta, you blow up in the South. Period.

I guess that’s why Southern Streetwear fans have such an affinity towards Atlanta’s Wish. It’s one of the best streetwear stores in the “Mecca” of Southeast and as such it has received much praise through out the years. Atlanta Got Sole caught up with Wish’s head buyer and brand manager, Frank, and videotaped the results for our visual enjoyment. Keep reading to see what was said.

NOTE: The video must have been done EARLY in the year because Frank makes mention of Wish’s Mishka collab (which has since dropped) but the video is a decent watch nonetheless.