I wouldn’t call my self a full out Minimalist but I am actively working towards getting rid of all the extra-ness that is in my life. Over the past couple of months I’ve given away more than half my sneaker collection and who knows how many items of clothing because I’ve figured out that, for me, STUFF doesn’t make me happy. In fact, STUFF has made me more unhappy than anything else. Because the more STUFF I got the less satisfied I was because I always had my eyes on the next prize instead of being content with what was already in my possession.

That’s why the website is low key (word to Radar): no Flash, not a bunch of elements. I want my writing and the passion I have on the subjects I cover to speak for me. Now that I’m incorporating these principles in my life I’m…happier. Go figure. And if New Balance has anything to do with it, my feet will have a chance to get involved as well.

New Balance has created a shoe with less stuff. It seems similar in theory to Nike’s Considered Design philosophy except the focus isn’t necessarily on just a designing products with less wasted materials but rather to build a shoe with less stuff in the first place. Creating shoes (a la’ Nike Free) that gives the athlete a better connection with the ground and, in turn, their body. But according to Katherine Petrecca (that’s her above), the woman resposible for overseeing the entire NB Minimus line, it goes even deeper than just creating a minimalist shoe:

NB Minimus is a barefoot-inspired line of shoes created specifically for runners seeking a truly minimalist experience. It’s a cross-category collection, including road running, trail running, and wellness shoes. By ‘wellness’ we mean shoes designed for people seeking a more natural stance throughout the day, even when they’re not exercising.

Interesting, right?

Since I’m always surprised to see which of my personal beliefs strike cords with my readers, I thought I’d post something about it and see what happens. I can’t wait to try a pair for myself, actually. Just like Coogi, I’m sure New Balance understands that this isn’t for everybody. But by listening to their core consumers they might be able to capitalize on a trend that is sweeping their customer demographic. Not only is this inspired design but a wonderful example of a corporation giving the people what they want, when they want it, and all parties be positively affected.  This should work out well for New Balance. I’m rooting for them.

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