Independent brand Esperanza continues to permeate the  mainstream Atlanta scene with their pro-ATLien stance and foam hands waiving proudly. What you are seeing is the Atlanta Hawks team email blast for tickets for the PLAYOFFS. I’ve said it before and I’ll say it again BRANDING is so key especially for small brands trying to make a name for themselves and the dudes behind ESP ATL seem to have it down packed. I’m sure this email went out to a couple thousand people so just image how much this type of publicity would have cost them: marketing with a professional team is already an expensive undertaking and as the team becomes better, the prices in turn go up. No matter because Esperanza got the ultimate hook up. FREE 99!

That’s a good look fellas! You have a fan down here in South Carolina for real. Yall keep up the good work.

Peace up…