Yesterday was Philip H. Knight’s birthday. You know, the guy who founded Nike? They guy that along with these two other dudes–some jock named Michael Jordan and some nerdy architect named Tinker Hatfield–pretty much created the sneaker culture we drool over and drive three hours one-way for. I don’t think I have to write much about the importance of this man and his company. But if I had too, it could be summarized in three words: Just do it.

You gotta love that photo too, no?